Stories are best

told by the

people

who

have

lived them.

“Invest in your brand and invest in the best talent. The ROI will be 10-100x what you pay in the long term. Guaranteed. [...] If you can make the investment, don't bother looking anywhere else.

The communication skills, passion to do right by the customer, flexibility and realism you get from the Focus Lab team is completely transparent. I appreciated the push and pull on ideas, which delivered on giving our company the best version of ourselves that we would of been unable to do on our own. Focus Lab has set a new foundation for our business with the long-term vision of the company set as the nucleus THEN the brand wrapped around it with a bow. Highly recommend working with Focus Lab, they are the real deal.

‍Focus Lab delivered on a world-class brand transformation for our company, Seamless. As a high-growth B2B SaaS business you often get so focused on delivering revenue for your business that items that don't deliver a direct ROI often get left behind. Brand for us was often an afterthought. We made improvements year of year, but we never accelerated beyond our original vision when the company started 10 years ago.

In 2025, we made a decision that we needed to hire the #1 B2B Branding Agency in the world. We remembered Focus Lab had delivered Salesloft's incredible rebrand that was a pivotal part of their $2.3B Valuation post project.

However, before making any decisions, I went ahead and read "Conquer Your Brand: Build a B2B Brand That Customers Love and Competitor's Envy" written by Focus Lab CEO, Bill Kenney.

Knowing how our business operates, I was completely sold on the process and the expertise from their team. It was the perfect fit for what we needed. I finished reading his book and 2 days later, I pitched a 40+ slide deck to our executive team. We went through formal RFP process, interviewed the best of the best agencies and did our due diligence and even after that process.

The expertise, communication, and passion for executing for B2B businesses was uncomparable from Focus Lab.

They were the perfect agency hire for us. Focus Lab was the easy decision and I'm so ecstatic with the end result. The rebrand has completely transformed how our employees, users, customers, and prospects look at our company.

We finally have a brand that 100% reflects our businesses values and vision.”

“I just read the story of Luminate. It is beautifully illustrated and expertly annotated, with page-turner chapters on where we have been, where we are headed and how we will change the world. It is a map and a diary. It is simultaneously aspirational and true.It will be used as a cookbook for the many who will touch this brand, so they can invent with us with a calibrated palate and in the flavors we feel best reflect our perspective.

For me, it's a string around my finger. Maybe a tattoo. Because although it is expansive in its careful and colorful description of Luminate, every element reminds me of the many conversations, the thoughtful debates, the thousands of things discarded so we could find what we would ultimately keep. It reminds me of the time and effort and heart and commitment you all made to bringing us here.

It is beautiful work and we thank you for it.

The line between artist and art is ethereal. You are a team of exceptionally skilled artists, but your superpower is the way you open your process to allow others in. You invited us to contribute as you created. Like a troop of improvisational art school MBA's, you fed off suggestions while guiding the efforts. You also made it so much more fun than it had any right to be. I'll attribute that to your being such a great bunch of people to spend time with, who all take genuine pleasure in what you do.

Thank you for everything you have taught us about ourselves and for allowing us to get to know you along the way.”

“Rebranding is a risky endeavor for a CMO. Get it right and you’re a hero. Get it wrong, and you’re… in trouble. Fortunately, I chose Focus Lab for our B2B rebrand project and I couldn’t be happier. Sure, they’re experts at branding. But they are also experts at taking their clients along for the journey with a proven process.

They helped me avoid pitfalls like design by consensus. I respect that they always told me what I needed to hear versus just telling me what I wanted to hear. The project outcome was much better as a result.

When I introduced the new brand to the company, the reactions were overwhelmingly positive. “It feels just like us and something we can all rally behind” is what I heard consistently. Focus Lab captured the essence of who we are, and what we’re about with a bold visual identity and narrative. We could never have done this on our own. It has helped our business in many ways and we’ve never looked back. Highly recommended without hesitation.”