About us

Focus Lab is an established brand agency helping B2B companies resonate with their customers and stand out as industry leaders.

Photo of Focus Lab team member, Liz, working from her laptop on a couch.
Photo of Focus Lab team member, Charisse, pinning something onto a cork board wall.

What we do

We work with companies that mean the world to their people but need our help to mean something to the world.

  • For more than a decade, our team of brand designers, strategists, and writers has helped organizations unlock their fullest potential with bold, original brand identities.
  • Through our singular expertise, strategic problem-solving, and respect for craft, we build distinguished brands with the power to transform people and industries.
Learn about our process
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Core Values

  • 01 Own the Work We do more than work a project when it comes to us—we treat it like it’s our own. We’re fierce stewards, caretakers, and advocates of the products and services in our fold, eager to own our stake in them and compelled to act on their behalf. But our sense of ownership extends beyond project work to everything we do. We thrive in an environment of self-driven team members who are empowered to act decisively, infusing our culture with personal accountability and authority.
  • 02 All Over Ego We’re an open-minded, one-for-all crew who knows we hit the high notes when everyone has a voice. So our work is the result of both individual effort and meaningful collaboration, guided by our deep admiration for each other and our company. You won’t find us working in a silo for personal gain. Instead, we balance taking care of ourselves with taking care of the team.
  • 03 Lead with Courage Go ahead, challenge us. We don’t get tripped up when the unfamiliar, the complex, or the downright tricky roll around—we lean in. To us, unknowns are invitations, and challenges, opportunities. We welcome the chance to learn, grow, and engage openly with our clients and team, even when it’s hard.
  • 04 Assume the Best Our default setting is to always believe the best about the people we work with. That goes for both client and team interactions, from the smallest bit of feedback to the biggest ask. When a problem pops up, we address it mindfully, with thoughtful questions and a listening ear. We let communication, curiosity, and positivity be our guides, rather than quick assumptions and reactions.
  • 05 Strive for Excellence We love a high bar, so we keep setting them. The goal is excellence in all things—from the most mundane to the most critical of decisions, whether the work involved goes unseen or is shouted from the rooftops. We’re devoted to our craft, so we give it everything we’ve got every time, stopping only when we’re confident that we’ve got it just right.
  • 06 Empathy in Action We not only welcome multiple perspectives, we actively seek to understand them. When the chance to be present to people’s thoughts and feelings arrives, we show up. And we do so with an earnest desire to meet them where they are, from a place of openness and humility.

More than anything, we want people to succeed, professionally and personally.

Bill Kenney, Chief Executive Officer
Photo of Focus Lab team members, Will and Genina, looking excited.
Photo of Focus Lab team members, Haley and Amy, meeting in a conference room.

Our Team

Our talented and diverse team works together for one purpose—to unlock the potential of those around us.

Join us