Devin Richards
From digital-first UI/UX studios to marketing agencies — and now Focus Lab — Devin brings over a decade of experience to the B2B branding space.
Specifically, his expertise in building strategic partnerships that empower brands to reach their full potential, whether they’re startups, enterprises, or somewhere in between. The key, he says, is a keen ear and a sharp eye.
For businesses navigating everything from early-stage fundraising to mergers and acquisitions, Devin has a knack for pinpointing opportunities and tailoring branding projects for long-term success. He takes a collaborative approach to his craft, listening intently and advising intuitively to forge working relationships that are aligned, efficient, and exciting.
His passion for people and connection shines during sales calls and project check-ins — and even on the mats of the dojo floor, where he practices Brazilian Jiu-Jitsu. Originally from Clarksburg, West Virginia, his first agency job was in Orlando, Florida, and he’s enjoyed traveling and building his personal network of fellow B2B brand fanatics across the U.S.
When he’s not guiding clients along their branding journeys, you might find Devin journaling, meditating, karaoking, or hanging out with his beautiful family, including wife Jami, son August, and dog Archie.
