We’re a U.S. based B2B brand agency committed to partnering with good companies and hiring the right people for the right roles.

14 Years in business
21 Teammates
100% Remote
Screenshot of the Focus Lab team in a Zoom meeting.

Our Values

Our values aren’t just aspirations; they’re points of practice. We use them every day to drive decision-making, hire the right people, and reward and coach team members.

  • 01 Own the Work We do more than work a project when it comes to us—we treat it like it’s our own. We’re fierce stewards, caretakers, and advocates of the products and services in our fold, eager to own our stake in them and compelled to act on their behalf. But our sense of ownership extends beyond project work to everything we do. We thrive in an environment of self-driven team members who are empowered to act decisively, infusing our culture with personal accountability and authority.
  • 02 All Over Ego We’re an open-minded, one-for-all crew who knows we hit the high notes when everyone has a voice. So our work is the result of both individual effort and meaningful collaboration, guided by our deep admiration for each other and our company. You won’t find us working in a silo for personal gain. Instead, we balance taking care of ourselves with taking care of the team.
  • 03 Lead with Courage Go ahead, challenge us. We don’t get tripped up when the unfamiliar, the complex, or the downright tricky roll around—we lean in. To us, unknowns are invitations, and challenges, opportunities. We welcome the chance to learn, grow, and engage openly with our clients and team, even when it’s hard.
  • 04 Assume the Best Our default setting is to always believe the best about the people we work with. That goes for both client and team interactions, from the smallest bit of feedback to the biggest ask. When a problem pops up, we address it mindfully, with thoughtful questions and a listening ear. We let communication, curiosity, and positivity be our guides, rather than quick assumptions and reactions.
  • 05 Strive for Excellence We love a high bar, so we keep setting them. The goal is excellence in all things—from the most mundane to the most critical of decisions, whether the work involved goes unseen or is shouted from the rooftops. We’re devoted to our craft, so we give it everything we’ve got every time, stopping only when we’re confident that we’ve got it just right.
  • 06 Empathy in Action We not only welcome multiple perspectives, we actively seek to understand them. When the chance to be present to people’s thoughts and feelings arrives, we show up. And we do so with an earnest desire to meet them where they are, from a place of openness and humility.
Photo of Focus Lab team member, Jessie, working on a laptop in a conference room.
Photo of Focus Lab team member, Will, with a stack of dry erase markers stacked on one another being balanced in his hand.
Photo of Focus Lab team members, Joshua, Bill, and Chase, smiling and chatting in a conference room.
Photo of Focus Lab team member, Idoia.
Photo of Focus Lab team member, Charisse, pinning something onto a cork board wall.
Photo of Focus Lab team member, Devin, smiling during a conversation.
Photo of Focus Lab team member, Genina, reading a book on a couch.
Photo of Focus Lab team member, Chase, smirking while working at his desk with headphones on.
Photo of Focus Lab team members, Shabnam and Joshua, laughing during a conversation.


  • Vacation Time We believe that having adequate, quality time away from work lets you be your best self at work and at home. You’ll get unlimited vacation days, and we’ll help make sure you take at least 20 of them (and hopefully more).
  • Health Insurance Your health matters, to you and to us. We cover 100% of your medical, and for dependents we cover 50% of medical and dental. Vision coverage is also available.
  • Parental Leave Our Focus Lab family extends right into your family. We offer generous parental leave for births and adoptions, plus caregiver leave, so you can be home when you’re needed most.
  • 401k We want you to do well for yourself now and in the long run. At your one-year anniversary you can take advantage of retirement options, with matching, to help set you up for your future.
  • Wellness Stipend We’ll say it again—your health matters to us. Our wellness stipend is available by request to help you cover additional expenses for your physical and mental health.
  • Learning Budget You’ll get an annual professional development stipend so that you can learn and grow your skills, and your career, year over year.
  • Holiday Rest Life moves pretty fast. We value the holiday season as a time for family and reflection, and we take a two-week paid holiday rest at the end of the year, so you can regroup and recharge.
  • Team Retreats In non-pandemic times, we try to get the whole team together in person at least once per year. We spend time IRL, share meals together, and secretly compete for the title of Most Meme-able.

I've grown more confident as a professional and a creative in 7 odd months than I have in the last 4 years of my career.

Current Focus Lab Designer
Photo of Focus Lab team member, Erik, being filmed for a video.
Photo of Focus Lab team member, Amy, working from her laptop in a conference room.


Are you currently hiring?
We don't have any openings at the moment, but we've been known to pick up a free agent in the off-season from time to time. So feel free to reach out and tell us why you're a 1st round draft pick. Or you can just introduce yourself. One note: be patient if we don't respond right away. We don't send automated responses, so we'll do our best to get back to you when we can.
Can I apply for multiple jobs?
You sure can. But be sure to tell us why you’re applying for each one.
Do I need to submit a cover letter?
Yes! We want to see that you have truly considered the application requirements and taken the time to write something specific. It doesn’t need to be long, but it should tell us why you’d be a great addition to the Focus Lab team.
What can I expect from the interview process?
Once we get through applications, generally within a week after the job posting closes, the interview process begins. It looks like this:
  • A phone call with People Ops to discuss your interest and answer any initial questions you may have
  • A video interview with a director to talk about your experience
  • A video interview with an additional director or founder to talk about Focus Lab culture