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Brand Strategy
When Customer Input Is Valuable to Your Rebrand (and When It Isn’t)
Anna Beyerle Rosen
6
min read
•
7/23/2025
Brand Strategy
Top Five Most Common Brand Challenges
The Focus Lab Team
6
min read
•
7/2/2025
Blog Posts
Videos
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The Debrief
B2B Branding Doesn’t Have to Be Boring: GigSalad’s Bold Rebrand
Podcast
Bill Kenney
min read
•
12/12/2025
Visual Identity
Color Palettes & What They Mean To Brands
Blog
Anna Beyerle Rosen
18
min read
•
10/2/2025
Brand Strategy
B2B Branding Turns Customers Into Advocates
Blog
Sebastian Fryer
4
min read
•
9/5/2025
Brand Strategy
How Branding Avoids the Product Positioning Trap
Blog
Sebastian Fryer
3
min read
•
9/4/2025
In Conversation
The Future of Brand and User Experience
Podcast
Bill Kenney
min read
•
8/19/2025
In Conversation
How to Build Brand and Product in Tandem
Podcast
Bill Kenney
min read
•
8/13/2025
Processes
Come for the Launch, Stay for the Learning
Blog
Amy Nance
5
min read
•
8/13/2025
Verbal Identity
The Pitfalls of Product-Led Messaging
Blog
Wade Livingston
7
min read
•
8/12/2025
In Conversation
The Risks of Ignoring Brand in Your Product
Podcast
Bill Kenney
min read
•
8/5/2025
Brand Strategy
When Customer Input Is Valuable to Your Rebrand (and When It Isn’t)
Blog
Anna Beyerle Rosen
6
min read
•
7/23/2025
Monthly Retainer
Brand Rollout: What You’re Forgetting
Blog
Stephanie Taylor-Coleman
4
min read
•
7/14/2025
Visual Identity
Brand Refresh vs. Rebrand: What's The Difference?
Blog
Liz Joly
9
min read
•
7/3/2025
Brand Strategy
Top Five Most Common Brand Challenges
Blog
The Focus Lab Team
6
min read
•
7/2/2025
The Debrief
Totango Rebrand
Podcast
Bill Kenney
min read
•
6/23/2025
In Conversation
Proving Brand ROI with Sergio Claudio
Podcast
Bill Kenney
min read
•
5/13/2025
The Debrief
Popl Rebrand
Podcast
Bill Kenney
min read
•
4/15/2025
In Conversation
Creative Agencies in 2025: Trends, Advice, and What's Next
Podcast
Bill Kenney
min read
•
2/12/2025
Brand Strategy
B2B Brand Archetypes: 12 Compelling Characters That Can Tell Your Story
Blog
Anna Beyerle Rosen
13
min read
•
2/5/2025
Culture
COVID-19: A Letter to Our Team
Blog
Erik Reagan
6
min read
•
1/29/2025
Brand Strategy
The College Football Playbook for B2B Brands
Blog
Wade Livingston
9
min read
•
1/29/2025
Processes
How to Build Your Branding Project Team to Get Things Done
Blog
Natalie Kent
10
min read
•
1/29/2025
Verbal Identity
The Game-Changing Power of Brand Stories
Blog
Idoia Gorosabel-Gkikas
7
min read
•
1/29/2025
The Debrief
Contentstack Rebrand
Podcast
Bill Kenney
min read
•
1/15/2025
In Conversation
Humanizing Technology via B2B Mascots
Podcast
Bill Kenney
min read
•
1/15/2025
Mergers & Acquisitions
The Brand Way to M&A: Part Three — Go to Market Better than Before
Blog
Haley Bridges
Wade Livingston
Will Straughn
8
min read
•
1/13/2025
Processes
Cooking With Sauce
Blog
Bill Kenney
7
min read
•
1/13/2025
The Debrief
MessageGears Rebrand
Podcast
Bill Kenney
min read
•
12/3/2024
Web Design
“I Need a New Website”
Blog
Sebastian Fryer
3
min read
•
12/2/2024
The Debrief
Cadmium Rebrand
Podcast
Bill Kenney
min read
•
11/5/2024
Web Design
Website Redesigns vs. Refreshes
Blog
Sebastian Fryer
2
min read
•
10/23/2024
The Debrief
Irwin Rebrand
Podcast
Bill Kenney
min read
•
10/1/2024
The Debrief
NoCodeOps Rebrand
Podcast
Bill Kenney
min read
•
9/10/2024
In Conversation
Category Design, Brand Narratives, and Beyond with John Rougeux
Podcast
Bill Kenney
min read
•
8/20/2024
In Conversation
The Importance of Brand in B2B Marketing Strategy with G2
Podcast
Bill Kenney
min read
•
7/24/2024
The Debrief
PolyAI Rebrand
Podcast
Bill Kenney
min read
•
7/9/2024
Brand Strategy
Pickleball's "Grandma Jack’s" Branding Lesson for Tech
Blog
Wade Livingston
10
min read
•
6/12/2024
In Conversation
Naming Lucid (and Beyond) with Lexicon Branding
Podcast
Bill Kenney
min read
•
6/5/2024
The Debrief
Masuga Rebrand
Podcast
Bill Kenney
min read
•
5/22/2024
Brand Strategy
The Brand Way to M&A: Part One — Get a Game Plan
Blog
Haley Bridges
Wade Livingston
Will Straughn
7
min read
•
5/20/2024
Culture
The Brand Way to M&A: Part Two — Galvanize the Culture
Blog
Haley Bridges
Wade Livingston
Will Straughn
7
min read
•
5/8/2024
In Conversation
Ecosystem-Led Growth with Bob Moore
Podcast
Bill Kenney
min read
•
5/8/2024
Brand Strategy
A Position On Positioning
Blog
Haley Bridges
11
min read
•
4/25/2024
Leadership
A Cleaner Creative Future
Blog
Natalie Kent
2
min read
•
4/22/2024
In Conversation
Designing Brand Identity with Rob Meyerson and Robin Goffman
Podcast
Bill Kenney
min read
•
4/17/2024
The Debrief
FMA Rebrand
Podcast
Bill Kenney
min read
•
4/10/2024
Verbal Identity
Your Brand Walks Into a Bar: Voice
Blog
Idoia Gorosabel-Gkikas
5
min read
•
4/5/2024
Verbal Identity
Writing for Your New Brand: 5 Simple Steps
Blog
Wade Livingston
5
min read
•
4/5/2024
Verbal Identity
The Basics of Verbal Identity
Blog
Amy Nance
5
min read
•
4/5/2024
Verbal Identity
The Truth About Positioning and Messaging
Blog
Amy Nance
6
min read
•
4/1/2024
News and Updates
8 B2B Rebrands That Got It Right
Blog
Anna Beyerle Rosen
12
min read
•
3/22/2024
The Debrief
Heliux Rebrand
Podcast
Bill Kenney
min read
•
3/12/2024
Processes
The Gift of Good Feedback
Blog
Amy Nance
6
min read
•
2/27/2024
The Debrief
Amplify Rebrand
Podcast
No items found.
min read
•
2/16/2024
The Debrief
Zuora Rebrand
Podcast
Bill Kenney
min read
•
2/7/2024
Brand Strategy
How We Use Brand Concepts to Build Better Brands
Blog
Anna Beyerle Rosen
5
min read
•
11/21/2023
Visual Identity
Branding Is More Than a Logo
Blog
Bill Kenney
3
min read
•
10/16/2023
Leadership
Who's Driving Your Rebrand?
Blog
Bill Kenney
3
min read
•
10/16/2023
Leadership
When Is the Right Time to Rebrand?
Blog
Bill Kenney
4
min read
•
10/16/2023
Visual Identity
The Impacts of Color on a Brand
Blog
Bill Kenney
6
min read
•
10/16/2023
Brand Strategy
The Biggest B2B Value Driver in the Intangible Economy
Blog
Natalie Kent
7
min read
•
10/16/2023
Brand Strategy
From Facebook to Meta: The Power of a Rename
Blog
Will Straughn
3
min read
•
10/16/2023
Brand Strategy
Great Branding Sets You Up for Great Marketing
Blog
Anna Beyerle Rosen
5
min read
•
10/16/2023
Leadership
B2B Branding in the Modern World
Blog
Bill Kenney
4
min read
•
10/16/2023
Brand Strategy
Our Secret Sauce to Understanding Your Brand
Blog
Anna Beyerle Rosen
10
min read
•
10/10/2023
Visual Identity
Invest in Typography
Blog
Natalie Kent
Matt Yow
7
min read
•
9/13/2023
The Debrief
The Impact of B2B Branding with Bob Moore
Podcast
Bill Kenney
min read
•
9/8/2023
The Debrief
Four Kitchens Rebrand
Podcast
Bill Kenney
min read
•
8/3/2023
Processes
Co-Creating The Brand You Want
Blog
Shabnam Gideon
7
min read
•
8/1/2023
Leadership
Keep Your Competition Up at Night
Blog
Will Straughn
4
min read
•
7/14/2023
Leadership
Rushing Your Rebrand Is Risky Business
Blog
Bill Kenney
3
min read
•
7/14/2023
Leadership
Pull Your Team Through a Rebrand
Blog
Will Straughn
2
min read
•
7/14/2023
The Debrief
Quantive Rebrand
Podcast
Bill Kenney
min read
•
6/27/2023
The Debrief
Very Rebrand
Podcast
Bill Kenney
min read
•
6/8/2023
The Debrief
Thrive Digital Rebrand
Podcast
Bill Kenney
min read
•
5/30/2023
Processes
The Power of Collaboration
Blog
Amy Nance
4
min read
•
5/24/2023
Brand Strategy
Why We Don't Do Market Research
Blog
Shabnam Gideon
10
min read
•
5/24/2023
Brand Strategy
How To Write a Purpose Statement That Actually Matters
Blog
Idoia Gorosabel-Gkikas
6
min read
•
5/24/2023
Brand Strategy
Brand Attributes: Quality Ingredients for Your Identity
Blog
Haley Bridges
5
min read
•
5/24/2023
Brand Strategy
Brand Architecture: Keeping Your House In Order
Blog
Haley Bridges
12
min read
•
5/24/2023
Verbal Identity
What Is the Audience Messaging Framework and How Do I Use It?
Blog
Sebastian Fryer
5
min read
•
5/24/2023
Leadership
Why Hiring an Agency for Your Branding Work Is Better Than Doing It In-House
Blog
Will Straughn
Sebastian Fryer
5
min read
•
5/22/2023
The Debrief
Dig Insights Rebrand
Podcast
Bill Kenney
min read
•
5/8/2023
The Debrief
Surfe Rebrand
Podcast
Bill Kenney
min read
•
4/21/2023
Leadership
Revealing Your New Brand
Blog
Bill Kenney
3
min read
•
4/18/2023
The Debrief
Openly Rebrand
Podcast
Bill Kenney
min read
•
3/28/2023
The Debrief
Cuttlesoft Rebrand
Podcast
Bill Kenney
min read
•
3/9/2023
Leadership
Vision Over Validation: Measuring Brand Value
Blog
No items found.
6
min read
•
1/13/2023
Verbal Identity
Verbal Branding: Why It’s The Right Time, Even When Everything Else Isn’t
Blog
Amy Nance
5
min read
•
1/13/2023
Leadership
Three Steps To Determine If Your Brand Is Competitive
Blog
Will Straughn
2
min read
•
1/13/2023
Processes
The (not so) Dark Side of Sales
Blog
No items found.
2
min read
•
1/13/2023
News and Updates
The Future in Focus
Blog
Bill Kenney
4
min read
•
1/13/2023
Culture
Our Secret SAUCE
Blog
Bill Kenney
1
min read
•
1/13/2023
Leadership
Lead With Your Brand Through A Recession
Blog
Will Straughn
3
min read
•
1/13/2023
Verbal Identity
Best-in-Class Brands Lead With Story
Blog
Bill Kenney
3
min read
•
1/13/2023
Processes
How to Pick the Branding Agency for Your Rebrand
Blog
No items found.
6
min read
•
1/13/2023
Brand Strategy
How To Identify Your Competitive Landscape
Blog
Anna Beyerle Rosen
7
min read
•
1/13/2023
Culture
Fuerte: Supporting Relief Efforts in Puerto Rico
Blog
No items found.
4
min read
•
1/13/2023
Culture
Empathy in Action – Today
Blog
Erik Reagan
4
min read
•
1/13/2023
Leadership
Building Resilience Through Your Brand in a Recession
Blog
Bill Kenney
5
min read
•
1/13/2023
Brand Strategy
Brand Archetypes, Universal Truths
Blog
Haley Bridges
4
min read
•
1/13/2023
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