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Fast Co impactcolor

Visual Identity

The Impacts of Color on a Brand

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B2B Branding in the Modern World

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Positioningr3

A Position On Positioning

by Shabnam Gideon

Intangibles

The Biggest B2B Value Driver in the Intangible Economy

by Natalie Kent

Facebookmeta3

From Facebook to Meta: The Power of a Rename

by Will Straughn

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10 Minutes On Brand

Brand Architecture

by Will Straughn

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Kion Rebrand

Forbes competitive

Three Steps To Determine If Your Brand Is Competitive

by Will Straughn

Collaged typewriter with reads, "the best brands lead with story."

Best-in-Class Brands Lead With Story

Fast Co timetorebrand

When Is the Right Time to Rebrand?