Amplify Rebrand

Today's guest, founder and CEO of Amplify, Jess Schultz, discusses why she rebranded just a year into business, understandable fears, and important lessons learned.

Check out more on our work with Amplify.

0:00 - Intro
2:41 - What made you prioritize brand only a year into founding?
7:32 - What were your expectations as an early-stage founder?
8:33 - What was your biggest fear?
13:11 - What was the most challenging aspect of the project for you?
16:10 - What was the most rewarding aspect of the project?
19:03 - What is this new brand going to allow you to do that you couldn't do before?
21:21 - What would you tell a founder that doesn't think they need to invest in brand yet?
23:55 - What advice would you give to someone thinking about a rebrand?

Note: Since recording, we’ve decided to sunset Odi as its own brand. Odi’s early-stage offering now lives as a dedicated process under the Focus Lab name.