Growing up in Louisville, Kentucky, she was shaped by a city rooted in Midwest culture yet firmly planted in the American South. That duality still informs how she works today. As a brand strategist, Anna shows up with a listening ear, helping partners connect brand pain points with opportunities to stand out.
Anna started her career in the world of journalism, where she learned how to dig beneath the surface and understand the ideas shaping big stories. She later transitioned into the nonprofit world, wearing many hats across marketing and design — and is fairly certain she’s had a hand in nearly every type of print collateral imaginable. Eager to broaden her experience and transition to remote work before it was cool, Anna entered the freelance world as a true jill-of-all-trades, eventually niching down into brand strategy before joining Focus Lab.
Over the years, she’s worked with clients around the globe, from small retail shops and solopreneur ventures to political campaigns and nonprofits with international reach. At Focus Lab, Anna’s work centers on embracing the liminal space of a rebrand — the uncertainty, possibility, and big ideas that surface when an organization is on the cusp of change. She helps partners make sense of what is, imagine what could be, and move forward with clarity and confidence.
After stints bopping around the country, Anna now lives on the coast of Lake Erie just outside Cleveland, Ohio, with her husband, son, and far too many pets (most of whom have lived in more time zones than most humans). Outside of work, you’ll usually find her practicing or teaching yoga, juggling one of her many creative hobbies, or working toward her personal quest to walk every single block in her city.
Anna believes strategy is less about rigid prescription and more about creative guidance. There are almost always more opportunities than limitations, and she finds that endlessly fascinating. And if you have hot takes on whether Kentucky belongs in the South or the Midwest, she’s always happy to debate.
Interior photo credit: Shelbi Renaldo
