Galvanize

To usher in this next era of their history, the Galvanize team brought us new names for both the company and platform. The goal was to build a brand around these new identities so as to remove any preconceptions around their previous brand.

Our team started the project by traveling to Canada for an on-site kickoff. Following several days of exercises, in addition to thorough research and strategy sessions, we outlined a plan to develop a flexible, comprehensive brand system that conveyed Galvanize's refreshed brand attributes and authentic internal culture. It also needed to be flexible enough to adapt to the current and future product sub-brands under a hybrid brand architecture.

Galvanize strengthens organizations to do heroic work. By bringing together audit, risk, and compliance through their Highbond platform, Galvanize mobilizes individuals so they can achieve great things collectively.

The new Galvanize mark represents the commitment to the heroic organizations they work with. In addition, the new Galvanize logotype is a fully custom geometric sans—its ownability highlighted by the unique tittle over the “i” that mimics shapes in the mark.

For Galvanize’s platform, HighBond, the team created a design that pulls directly from the visual elements within the Galvanize mark. It’s representative of two elements bonding into a singular entity, as well as conveying infinite possibilities for its customers, while feeling dynamic and protective.

Typography: When it came time to create a visual system for Galvanize’s future product names, the team went above and beyond. Valence is HighBond’s proprietary custom typeface for building out product names. It's a geometric sans that nods to Galvanize and HighBond’s letterforms, but doesn’t contain any of their unique glyphs, which help create a visual hierarchy.

A full-scale rebrand isn’t complete without retooling your voice, messaging, and communications strategy.

Our voice and tone and messaging work began with a brand archetype card exercise. We needed to define the specific roles Galvanize plays in their customers’ and employees’ stories, and how best to express those relationships. This provided an authentic platform from which to communicate. Once we discovered that Galvanize aligned with the qualities of the Mentor and Entrepreneur archetypes, our team dove into making sure those attributes rang true in their brand voice, as well as the new company messages we crafted for them.