Be the brand that customers want and competitors envy.

Focus Lab is a global B2B brand agency.

Learn about our brand process

Zuora

Brand Strategy, Verbal Identity, Visual Identity, Brand Support

Luminate

Brand Strategy, Verbal Identity, Visual Identity, Brand Support

Trustedsec grid sq2

TrustedSec

Brand Strategy, Verbal Identity, Visual Identity

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Push beyond the limitations of your current brand.

What if...

  • You could clearly communicate your vision, what you do, and why it matters?
  • Your brand was the greatest driver for revenue?
  • Your brand allowed you to go public or attract M&As?
  • You were positioned to claim the #1 spot in your industry?

If these brand opportunities could unlock potential in your business, reach out and tell us your story.

Let's chat

Learnings and Insights

Concept blog

How We Use Brand Concepts to Build Better Brands

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5 min read
Brandsupport airplane

Brand Support: Come for the Launch, Stay for the Learning

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6 min read
Outsideagency

Why Hiring an Agency for Your Branding Work Is Better Than Doing It In-House

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5 min read
Craftmessages2 sq

Writing for Your New Brand: 5 Simple Steps

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4 min read
Powerofcollab sq

The Power of Collaboration

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4 min read
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Client Praise

Hear what it’s like to work with us from the voices of our clients.

Recent Client Press

Introducing the New Look PolyAI
Exploring TrustedSec: A Look Inside Their Brand Refresh
Simon Data is putting customer data to work with $54M Series D
Read more client wins