10 Minutes On Brand
Recession and Brand Communications
by Amy Nance and Will Straughn
This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Amy Nance chat about the looming recession — and how brands should adapt to a new reality for their customers. They discuss questions such as, "in times of potential recessions, why might a company look to prioritize brand communications?" and "do you think brand affects internal culture, particularly when people may be feeling on edge right now?"