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10 Minutes On Brand

Recession and Brand Communications

by Amy Nance and Will Straughn

This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Amy Nance chat about the looming recession — and how brands should adapt to a new reality for their customers. They discuss questions such as, "in times of potential recessions, why might a company look to prioritize brand communications?" and "do you think brand affects internal culture, particularly when people may be feeling on edge right now?"

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