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10 Minutes On Brand

The Good, The Bad, The Ugly

by Will Straughn

This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Bill Kenney discuss the good, the bad, and the ugly of brands. The ground rules for 10 Minutes On Brand are simple: we'll discuss one specific subject related to branding but only have 10 minutes to dive deep. This episode's will dive into questions like: What makes a brand “good?” What brands are doing a great job? What does a “bad” brand look like?

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