Our job:
solving
brand
challenges.
Let’s fix
yours.

Since 2010, we’ve helped brands navigate rebrands, M&A, seed stages, and IPO. From startups to enterprises — from refreshes to retainer work — our strategy-led projects feature weekly deliverables tailored to your needs.
Brand services we offer:
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Strategy
  • Brand Architecture
  • Positioning
  • Qualitative Research
  • Brand Discovery Audit
  • Competitive and Audience Analysis
  • Workshops and Interviews
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Visual Identity
  • Logo Design
  • Brand Guidelines
  • Color Palette Development
  • Typography
  • Product Visualization
  • Iconography
  • Art Direction
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Verbal Identity
  • Voice & Tone
  • Tagline Creation
  • Brand Storytelling
  • Audience Messaging
  • Internal Messaging (Core Values, etc.)
  • Verbal Audit
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Interactive Design
  • Prototyping & Wireframing
  • Interactive Copywriting
  • Site Architecture
  • UI Kit/Design System
  • Website Design
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Retainers
  • Event Materials
  • Social Media Graphics
  • Print Collateral
  • Slide Decks
  • Illustration
  • Campaign Graphics
  • Website Design

Brand First

Comprehensive rebranding and brand refreshes from the experts at Focus Lab.
structural rebrand
Starts at $25,000/mo
For brands navigating major change — mergers, acquisitions, or a full rebrand with complex stakeholder needs.
  • Builds on the Focused Branding
  • Full rebrand
  • M&A integration
  • Brand architecture
  • Web redesign
  • Stakeholder alignment
  • Multi-brand systems
Typically 3–5 months in duration.
focused branding
Starts at $15,000/mo
For startups ready to build a brand that matches their ambition, with the flexibility to shift as priorities evolve.
  • Rebrand or refresh
  • Brand strategy
  • Web design
  • Visual identity
  • Verbal identity
  • Logo design
  • Competitive positioning
  • Brand guidelines
Typically 1–3 months in duration.

Brand Forever

Ongoing support for established brands.
strategic retainer
Starts at $10,000/mo
For companies that need a senior brand team thinking and executing alongside them through consistent, high-impact updates.
  • Builds on the Delivery Retainer
  • Web design
  • Event branding
  • Brand rollout
  • Sales decks
  • Messaging refinement
  • Landing pages
  • Category pages
Month-to-month support for incremental brand improvements and branded assets.
DELIVERY retainer
Starts at $5,000/mo
For teams that need consistent, on-brand design execution without the overhead of a full creative department.
  • Web design
  • Tradeshows
  • Sales Enablement
  • Social assets
  • Business cards
  • Slide templates
  • Blog thumbnails
  • Digital ads
  • Branded swag
Month-to-month support for your branded initiatives.
Structural Rebrand
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Starts at $25,000/mo
For brands navigating major change — mergers, acquisitions, or a full rebrand with complex stakeholder needs.

Typically 3–5 months in duration.
  • Builds on the Focused Branding
  • Full rebrand
  • M&A integration
  • Brand architecture
  • Web redesign
  • Stakeholder alignment
  • Multi-brand systems
Focused Branding
Plus sign
Starts at $15,000/mo
For startups ready to build a brand that matches their ambition, with the flexibility to shift as priorities evolve.

Typically 1–3 months in duration.
  • Rebrand or refresh
  • Brand strategy
  • Web design
  • Visual identity
  • Verbal identity
  • Logo design
  • Competitive positioning
  • Brand guidelines
Strategic Retainer
Plus sign
Starts at $10,000/mo
For companies that need a senior brand team thinking and executing alongside them through consistent, high-impact updates.

Month-to-month support for incremental brand improvements and branded assets.
  • Builds on the Delivery Retainer
  • Web design
  • Event branding
  • Brand rollout
  • Sales decks
  • Messaging refinement
  • Landing pages
  • Category pages
Delivery Retainer
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Starts at $6,000/mo
For teams that need consistent, on-brand design execution without the overhead of a full creative department.

Month-to-month support for your branded initiatives.
  • Web design
  • Tradeshows
  • Sales Enablement
  • Social assets
  • Business cards
  • Slide templates
  • Blog thumbnails
  • Digital ads
  • Branded swag
Have something else in mind?
Let's Talk
We ship work every week
Early work
Review and Plan
Provide unified feedback on the work you received last week. Then, meet with our entire project team to discuss next steps.
MID-WEEK
We get to work
With your unified feedback in hand, we start to spin up the next round’s deliverables.
end of week
Get the next deliverable
We ship you fresh deliverables — with videos —
on Friday, showing how we’ve integrated
your feedback throughout.

Partners pick us for our B2B branding playbook

Cadence
You receive a deliverable every week. Experience the regular, reliable rhythm of fresh work that keeps you engaged — and keeps the project rolling.
All-Senior Team
You work directly with our in-house experts. We’re specialists in our respective disciplines, continually honing our crafts using best practices.
B2B Expertise
You’ll feel seen and heard because nuanced, B2B branding is all we do. Our clients span dozens of industries, and we see the latest technology every day. That helps us build brands nimbly — to keep pace with your innovations.
S.A.U.C.E.
This is our mantra: Seek to Achieve Unforgettable Customer Experiences. It means doing the right thing — even when that’s the hardest thing. It means customers walk away with great work made better by rewarding experiences.
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Frequently Asked Questions

Have more questions? We’re happy to answer them — don’t hesitate to reach out.
Do you offer naming?
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While we don’t provide company naming, we may make naming suggestions for sub-brands or products during our brand architecture work. For full naming services, we have a number of trusted partners to recommend.

Do you do web development?
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We do not offer in-house web development services, but we can recommend several agencies. Regardless of who you choose to work with, we have a proven handoff and support process we're happy to discuss if you're open to working with multiple partners.

What about another service I don’t see listed here?
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Let’s chat! Our retainer offering allows our agency to be more agile and take on a variety of projects. If we aren’t a fit, we may be able to recommend another agency or freelancer.

Will your process work for me and my team?
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Our process is high-touch, highly collaborative, and designed for teams that move fast and want to make meaningful breakthroughs quickly.

We work within a structured weekly cadence with all of our partners:

  • We kickoff each week with a working session – A one-hour meeting at the start of the week (typically Monday afternoons or Tuesday) to align on strategy, feedback, direction, and priorities.
  • Async review and feedback loop – We deliver work every Friday, paired with a recorded walkthrough from our team. This allows you and your stakeholders to review it on your own time.
  • Unified feedback – Most of our partners use Mondays to gather internal thoughts and feedback, ensuring that by our weekly working session, feedback is clear, actionable, and ready to be discussed.

This approach eliminates the inefficiency of live pitches and presentations, giving you the space to think deeply while keeping the process moving. If you value structured collaboration and quick momentum, we’re likely a great fit for your team.

What kind of companies does Focus Lab work with?
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We partner with B2B companies of all sizes from around the world—from early-stage startups preparing for their next funding round to billion-dollar enterprises gearing up for IPOs. We also work with private equity-backed tech companies navigating rapid growth through acquisitions.

Regardless of your size or stage, we believe in the power of brand to drive meaningful business impact. If you're committed to building a strong, strategic brand, we’d love to explore how we can support you.

What is the difference between a rebrand and a refresh?
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First, let’s clear up a common misconception: A rebrand doesn’t always mean changing your company’s name. While that can be part of the process, a rebrand is much bigger—it starts with brand strategy, identifying opportunities in your market and distilling your company’s ethos into a clear direction. From there, the scope may include a new logo, visual and verbal identity, website, and more.

A brand refresh, on the other hand, is a more focused evolution. It often includes a lighter strategy phase and refines your existing brand rather than overhauling it. If you have a solid foundation but need more structure or refinement, a refresh can help bring clarity and consistency.

Not sure which is right for you? We can help guide that decision and ensure your brand investment aligns with your business goals.

We'd be honored to co-create and elevate your brand
Let's Talk