10 Minutes On Brand

Brand Rollout

by Will Straughn

This week on 10 Minutes On Brand, Will Straughn is joined by his business partner and Chief Creative Officer at Focus Lab, Bill Kenney, for a discussion around brand rollout.

The ground rules for 10 Minutes On Brand are simple: we’ll discuss one specific subject related to branding but only have 10 minutes to dive deep. This episode’s discussion around brand rollouts will answer questions like: When should you start planning a brand rollout strategy during a rebrand? What are the most important things to consider when presenting your new brand internally and externally? What can you expect and how do you handle critical feedback after a rollout? What are best practices to consider when rolling out a new brand?

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