10 Minutes On Brand

Brand Archetypes

by Will Straughn

Archetypes are iconic narratives representing a prevailing experience, developed by psychologist Carl Jung. This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and brand writer Idoia Gkikas discuss archetypes as they apply to brands.

Never miss a video.

Sign up for our occasional newsletter. No spam. Unsubscribe at any time.

Watch what's next.

In Conversation G2 1
In Conversation

The Importance of Brand in B2B Marketing Strategy with G2
10 Minutes ep6 arch 169vv2
10 Minutes On Brand

Brand Architecture