The Debrief
Rows.com Rebrand
by Bill Kenney
Focus Lab CEO Bill Kenney chats with Humberto Ayres Pereira, CEO of Rows.com about their rebrand from dash-dash. Humberto discusses how they vetted potential brand agencies as an international client, the huge effect the rebrand has had on their hiring efforts, and the power of identifying the brand attributes of Rows during their strategy work.
