Brand support that moves at the speed of your business.
MONTHLY RETAINER
We're your marketing team's force multiplier, nimbly turning around webpages, booth designs, sales decks, blog posts, and other branded collateral. With Focus Lab on your speed dial, that last-minute request from C-suite is no sweat.
Ways We Can Work With You
Brand Evolution
Not everything needs fixing — just a little fine-tuning where it matters. We help evolve your brand through practical application, updating your brand systems as needs arise.
Not everything needs fixing — just a little fine-tuning where it matters. We help evolve your brand through practical application, updating your brand systems as needs arise.
Brand Rollout
You’ve rebranded, and now comes the hard part: rollout. We help you apply your new brand to assets big and small, from sales decks to swag to your website.
Fractional Brand Team
Your team’s at capacity. Instead of hiring full-time, tap into ours. We fill in the gaps with design and writing support, as needed.
Sound familiar? Our monthly retainer offering was designed to solve the specific needs of our clients.
Sound familiar? Our monthly retainer offering was designed to solve the specific needs of our clients.
“A true extension of our team.”
CLIENT TESTIMONIAL
“Working with Focus Lab on a monthly retainer has been a fantastic experience—they’re easy to work with, highly communicative, and consistently deliver great results. Their writers and designers execute exceptionally well, with strong, consistent quality. I especially appreciate the flexibility to scale hours up or down based on our evolving needs, which makes them a true extension of our team.” — Jessica Lam, Senior Demand Generation Manager, EarnIn
Design
Our design retainers are a flexible way to extend your brand across key touchpoints. We often support identity refinements, updating elements like color, typography, or layout to keep things consistent as your brand grows.
Common requests include marketing websites, landing pages, and sales or investor decks. We also design materials for events and tradeshows, social content templates, and branded swag or collateral. Each month, we focus on what’s most useful to your team.
Brand Writing
Our verbal retainers help teams sharpen how they communicate internally and externally. We lead voice and tone workshops to define how your brand should sound, then apply that voice across key messaging.
We often support with refining taglines, positioning, and brand statements like mission, vision, and values. We also write and edit copy for websites, decks, and campaigns. If you’re not sure where to start, we can audit your existing verbal identity and recommend next steps.
Retainer Case Studies
Continu
CONTINUING ON
When Continu came on board, they weren’t looking for a one-off splash — they were looking for a partner. Over each month of our retainer, we provided steady support across identity refinements, product messaging, event assets, and social content. Our consistent output ensured that every touchpoint, from an innovative event campaign to LinkedIn assets, felt cohesive and on-brand. By anchoring our work to Continu’s strategic objectives, we were able to elevate their visual language and sharpen their voice in real time, helping them move fast and look polished at every step.
Pocus
LIKE MAGIC
Pocus came to Focus Lab ahead of a major product launch, ready to level up their brand and website. We kicked off with a strategy audit, then jumped into high-priority web updates: designing, refining, and shipping pages quickly through our monthly retainer. The flexibility of the engagement allowed Pocus to iterate fast, get new work live, and evolve their brand in real time.
Betr
MAKE IT BETR
Betr came to Focus Lab with a clear need: design support as the brand scaled. Through our monthly retainer, we provided weekly support across everything from social templates to an expanded brand system. As trust and momentum grew, our scope evolved. We worked together to ultimately shape brand guidelines, introduce a custom illustration style, and conduct a verbal identity audit. With our support, Betr’s brand evolved quickly and intentionally, one week at a time.
A full rebrand isn’t always required — but a strong, strategic brand always is.