10 Minutes On Brand

Brand Mascots

by Will Straughn

This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Bill Kenney discuss brand mascots. The ground rules for 10 Minutes On Brand are simple: we'll discuss one specific subject related to branding but only have 10 minutes to dive deep. This episode's will dive into questions like: Why are mascots popular with B2C companies, but so rare for B2B? Is there an opportunity there? What does having a mascot accomplish?

We hope you enjoy this episode of 10 Minutes On Brand! Be sure to leave us any comments or questions. If you have a specific topic you'd like us to discuss in an upcoming episode, let us know.

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